Advertising Ashes

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Man on fire

You never have to advertise a fire. —Leonard Ravenhill

Are you growing increasingly distressed by the worldly attempts by many churches today to market their church? Does the latest church fad sweeping the nation leave you cold? Are you growing nostalgic for "the olden days" when a preacher would walk into the pulpit and by the unction of God set the place ablaze?

Now that everyone in the United States has a blog—it seems like it, doesn't it?—I read an increasing number of sites that are advertising that they have the solution to whatever the Church's problem is. We all know what the problems are. Just a glance at the Top 25 bestselling Christian books in your local Christian bookstore will tell you:

  • Your church needs better marketing.
  • Your church needs to understand community demographics better.
  • Your church needs to have purpose/mission.
  • Your church needs to be relevant.
  • Your church needs to be authentic.
  • Your church needs to reach out to whatever group of people it's failed to reach in the past.
  • Your church needs to be concerned with end-times prophecy.
  • Your church needs to have a better men's/women's/youth/children's ministry.
  • Your church needs __________.

In a charismatic age, when even the crustiest Presbyterians are raising their hands in worship, how is it that we have forgotten the only thing the Church needs? Why have we forgotten the Holy Spirit?

You never have to advertise a fire. That's the answer to all these books clamoring for attention, trying to get you to buy to find out the "Super Secret Christian Formula" that will suddenly take you, your family, and your church to the absolute pinnacle of Christian experience.

Yet nothing draws people like a fire. You see a fire, you immediately start wanting to linger, to see what is burning, to watch what happens next. Fire evoke memories of stories told while camping, the community around bathed in the amber glow of timelessness and wonder. Fire heals, cleanses, and illumines. It spreads and envelops.

If there is any one characteristic of the Church in America in 2005 it is that for all our bluster, our bestselling fixes, and our introspection over the failure of believers to rise above the secular mire, no other answer can come but that we need the fire of God poured out on us.

John Eldredge, bestselling author of Wild at Heart, claims that men find church boring. David Morrow recently wrote Why Men Hate Going to Church. I have the simple answer for that: they are not encountering the Holy Spirit in the churches they attend. Someone who regularly attends a church that is filled with people overflowing with the Holy Spirit and who experiences the Holy Spirit in power in those meetings will NEVER be bored and will NEVER hate gathering.

But this is not most churches.

Ever heard of the aviator cults? These were primitive people who lived in remote areas untouched by modernity. As aviation grew, these tribal people started seeing huge, unusual birds in the sky. They were a sign. And some of those tribesmen were startled when a metal bird descended from the clouds and tall, white people emerged from their bellies. These people were like the gods themselves. So when the gods got back into their metal birds and flew away, the tribesmen were compelled to erect effigies of them and the odd bird they came in. Totemic planes built of reeds were set up in hopes that the gods would some day return and bless the people. This persisted for generations.

Today, our churches resemble aviator cults. We have a vague memory of generations ago when God showed up in our churches in power. But as time goes on, the story breaks down, the reason for it becomes muddied, and we start dancing around trying to make the aviator gods return. Churches do this in a variety of ways. Most churches entertain, rely on clever marketing campaigns to put posteriors in the pews, or scour the demographic data to tailor their message to what the neighborhood wants to hear. They advertise the ashes of the fire that might have once burned brightly, but is no more. They'll sculpt the ashes into amusing shapes and toy around with the properties of the ashes until they've mined all the ashes are worth—but on reflection, the ashes remain ashes and the fire is eventually forgotten.

You never have to advertise a fire. The Holy Spirit's fire in a church will obliterate whatever feeble gains a marketing campaign can create. The Holy Spirit's fire in a church catches in the community and changes lives profoundly. The Holy Spirit's fire cleanses, renews, and empowers.

For all too many churches today, there is no fire, only ashes. This is the dirty little secret that no one can utter. And when the Sunday service is over, it's the nagging doubt in every person's mind as they walk out wondering why they feel so empty even though they just spent all that time in church.

Everything besides the Spirit will fail to change this condition. The Christian pundits out there are misdirecting people into thinking there are other ways to get there, but there aren't. Only the Spirit of God satisfies. And once you have the Spirit, all that other dross is burned away.

It's time to stop pretending. For too many the Holy Spirit has become a dim memory in a dim church filled with dim people. God, send us your Fire!

Lord of the Bored?

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No one is saying it, but someone has to: There are a lot of bored Christians out there.

What is American Evangelicalism's fascination with materialism and consumption? It's a cure for boredom. Why are the charismatics traveling like nomads in search of the next "spiritual" high? They're bored. Why are so many leaving their traditional churches in favor of postmodern or Emergent ones? They are looking for an escape from the boring.

The monster bestseller Wild at Heart by John Eldredge has at its very core the premise that Christian men are bored. Boredom leads to dissatisfaction and, eventually, the fruit of boredom, sin. On this he won't get any arguments from me, but is the solution to go hunt grizzlies with nothing more than a pointy stick? Is life simply about rescuing damsels in distress?

No, there is something more.

I think the "problem that dare not speak its name," the issue that so many Christians are struggling with, is a lack of connection to the Lord. Our churches are filled with people that simply are not experiencing the fullness of the Lord Jesus.

But why is this? What have we done to create a generation of disconnected and bored Christians?

The reasons are many, but five stand out:

1. Leadership. We like to think that everyone in America is an individual, but Jesus' assessment that we are like sheep has not skipped over this country. People still need good role models and leaders. But much of the leadership of churches today can't help people get to that next level of discipleship simply because they have never been there themselves. There has not been a true revival in America in almost a hundred years, and despite a few local revivals (that sadly stayed local), virtually no one pastoring a church today has seen a real revival. Subsequently, we don't know what one looks like, nor have we experienced the deep, abiding presence of Christ that falls on those who have been set aflame by revival. The people can't get there unless the leaders out there show us the map. Leaders, guide us!

2. Anti-supernaturalism. Some say that we are in a postmodern age, while others contend that modernism still reigns in the churches in America. Regardless, we still live in a largely secular world that has driven supernaturalism out of Western churches. If we do not believe that prayer can drive mountains into the sea, then we will absolutely never see that occur. What happened to our faith? Does anyone still believe that if we abide in Him and He in us, we can ask anything in His name and it will be done? I'm not talking Word of Faith craziness here, but simply taking the Lord at His word. What will the Lord do through us if we believe Him for the miraculous not just when miracles are needed, but at the core of our beliefs?

3. Love for the world. 1 John 2:15 has never changed:

Do not love the world or the things in the world. If anyone loves the world, the love of the Father is not in him.

We can't get blood from a stone. If the world has calcified our hearts, then we need that heart of flesh restored in us, a heart that burns with love for Jesus—and Him as Lord over all we are. Yet why are so many Christians absolutely no different than the worldly? Sadly, this appeasement of culture by Christians and the culture's inevitable penetration of the churches in this country is being preached with greater intensity as a GOOD thing. How foolish! That Christians look and act no different from unbelievers is shameful. We are the aroma of Christ, not the foul stench of death! Instead, we have become like rats with electrodes wired to their brains, gratified by every push of the entertainment lever, a new wave of stimulation washing over our addled minds. How sad!

4. Higher criticism of the Bible. It's been more than a hundred years since German higher criticism washed up on the shores of America and crawled into our churches unannounced. The damage this has done to the authority of the Bible in the minds of the average person, Christian or not, is incalculable. When Christians don't believe the Bible speaks to every part of a man, nor that it is authoritative for learning and correction, what basis do we have for anything we say or do? How can the revealed truth of Scripture capture anyone's heart if even our church leaders don't truly believe it?

5. Time. We live in an age in which everything presses us for time. People are harried in an era labeled as The Age of Leisure. How then can we expect to reach that sacred place of standing before God on five minutes of prayer dashed off as we rush to work? In other times, people would be travailing on their knees for hours before the Throne of Grace, but does anyone reading this know anyone like that anymore? (Not only do I not know anyone like that, but far worse, I can't count myself as one of those people even though I once was.) But there is no instant discipleship. Those of us who seek it only find boredom when we fail to break through to God. Our lack of time committed to Christ can only lead us to lament our sorry states, questioning if God is even there.

And so we are bored. Bored with the Bible. Bored with our church meetings. Bored with the Lord. How that must break His heart! All eternity, the entirety of His own Self, ready to be revealed to those who press on, and yet so precious few do.

One thing I do know—those who press on to know the Lord are never bored. I pray that for all of us. Let us press on to know the Lord and put boredom behind us.

The Tension

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I feel the tension constantly. As I mature in Christ, I feel it growing. Yet, I know even less how to live in that tension than I believe I once did. Or perhaps I never truly knew how to live in it at all.

There is a tension that exists between this world and the next. The World has its ways and Heaven has its own. Our age today is one in which the overlaps are disappearing, making it harder to navigate a practical Christian life in an impractical world.

An example might help.

A couple months ago in my church, the speaker talked about our need to cast off the World’s views on image. Our appearance does not define who we are, nor does God look at the external but what is within us, unseen by others. Plastic surgery, laser peels, liposuction, hair restoration—they are all symptoms of a dying world; Christians must move beyond them.

Now this is a fine message for people who are obsessed with their appearance. For the woman who thinks that no one can love her because of the way she looks, this is manna. For the teenager struggling with a body that suddenly seems to no longer be the body once known, this is life-giving. It is God’s truth. We cannot ignore it.

But there is a big “however” with this that brings the tension.

The World does care about image, and it cares in ways that have gone far beyond plastic surgery to merely look nice. Suddenly, your image, the way you look, may be the only thing separating you from working and being unemployed. It may mean the difference between the medicine that keeps your sick child alive and not having that medicine due to lack of health insurance benefits provided by an employer.

Newsweek ran a special issue detailing the “Office of the Future.” The center of the magazine had the largest gatefold I had ever seen in a magazine. This six page spread revealed all the gadgets, all the ergonomic devices, all the new concepts that will drive businesses in the near future.

Contained within that gatefold, however, was a statement that went far beyond mere gadgetry and futuristic technology. Instead the message reflected a societal change that was inescapable: none of the two dozen people shown working in the “Office of the Future” were over the age of thirty-five. There was not a gray hair or wrinkle in sight.

Almost prophetically, the very next issue of the magazine had a cover story on Botox. Inside, there were interviews with men and women who often told the same story: “I got Botox injections so that I would not lose my job solely because I was the oldest-looking person in the department.”

The sadness of this is profound and asks us in the Church if we are truly able to help people find the intersection of this world and the next. In this case, the Church can say all it wants about not letting how you look control your life, yet the World is giving a different response that has profound influence in our daily existence.

It’s the tension. And not only do we Christians in the 21st Century not address it well, we often mouth platitudes we don’t believe ourselves as a reassurance that nothing is wrong. But something is overwhelmingly wrong.

It would be easy to point fingers at the sales rep who dyes her hair, gets a face peel, and semi-annual Botox injections. Christians easily point their fingers and yell, “Vanity!” Yet how many of them are willing to go the second mile to prevent the loss of that woman’s job due to age discrimination or to hire her when her boss thinks he wants someone more youthful and hip-looking to represent the company?

The rules of the World’s game are monstrously complex and changing every day. We have to live in this world, though. If the Church is to be the agent of God this side of heaven, then we need better ways to play by the World’s rules while never forsaking the righteousness of Christ.

I don’t have the answers on many of these tension issues, but I know that we must find them. The practical realities of day-to-day living do not give us the option of quitting the game. As Christians in this time and place in history, we have to not only challenge the World, but beat it at its own game.

We need people to step up in order to help us live in this tension—and we need them today.