Two good articles note how the attractional church model isn’t working anymore:
“Sweet 16 is not a sweet spot for churches. It’s the age teens typically drop out,” says Thom Rainer, president of LifeWay Christian Resources in Nashville, which found the turning point in a study of church dropouts. “A decade ago teens were coming to church youth group to play, coming for the entertainment, coming for the pizza. They’re not even coming for the pizza anymore. They say, ‘We don’t see the church as relevant, as meeting our needs or where we need to be today.’ “
In his book The Courage to Be Protestant, David Wells writes: “The born-again, marketing church has calculated that unless it makes deep, serious cultural adaptations, it will go out of business, especially with the younger generations. What it has not considered carefully enough is that it may well be putting itself out of business with God.
“And the further irony,” he adds, “is that the younger generations who are less impressed by whiz-bang technology, who often see through what is slick and glitzy, and who have been on the receiving end of enough marketing to nauseate them, are as likely to walk away from these oh-so-relevant churches as to walk into them.”
If the evangelical Christian leadership thinks that “cool Christianity” is a sustainable path forward, they are severely mistaken. As a twentysomething, I can say with confidence that when it comes to church, we don’t want cool as much as we want real.
I’ll comment on the loss of teens in a future post.
What do you think?