Introducing “Employ the Body!”

Anyone familiar with my writings on both the business world and the necessity of Christian community knows I have some strong opinions. I’ve been writing for years that we Christians, as much as we talk about community, see our family units as little islands, that while floating in the same Christian sea as other islands, never truly touch. Couple that view with my view on business and you have today’s post, the introduction of a solution to some of that disconnectedness.

I’ve added a page to Cerulean Sanctum. You can see it up top. It’s called Employ the Body!

Employ the Body! is my attempt to help Christian freelancers (like yours truly), the self-employed, or those who own small businesses, leverage the power of the Web to help generate business. It’s also my way of increasing the Google Page Rank for those who would otherwise wind up buried in a sea of Google results should someone type in graphic designer or mechanic.

I’m offering this page as a free opportunity for you to link your business’s Web site on a blog with a large readership. No strings. No cost. No hidden gotchas. To get listed, you need to meet the following requirements:

You are a freelancer, self-employed, or the owner of a small business.

You are a born-again Christian.

You are a commenter on Cerulean Sanctum or have emailed me outside of blogging. In other words, I need to recognize your name. (The exception to the rule concerns spouses. If you are a regular commenter or emailer but your spouse isn’t, he/she still has a connection through you, so his/her business can be listed here. Spouses must also be born-again to qualify.)

Any business is welcome so long as it is legitimate. I will add additional business classifications to the page as necessary. (I do reserve the right to reject a listing that I deem inappropriate or contrary to the nature of the conversation here at Cerulean Sanctum.)

To be listed, I need your company logo (125 px in height), the name of your company, your name and title, the URL to your Web site, and, if you have one, a LinkedIn profile page link.

Those are the very simple rules.

I do have a request, though. It’s not mandatory, but it makes the whole idea work:

If you wish to be listed here, and you have a blog or Web site, I would gratefully request that you either link to the Employ the Body! page or reproduce the page on your own site in its entirety.

I say that because many small, Christian businesses can’t generate enough links to get a decent Page Rank in Google. In other words, the Internet noise drowns out a legitimate signal. That’s where the backlinking makes a big difference. With more and more people using the Web to locate companies, the difference between success and failure for a small Christian business can be a few dozen clicks. Seriously.

Employ the Body! has the opportunity to help other believers. If you’ve read this blog long enough, you know the improtance of community in tough times. If we can’t help each other, how then can we say that we are the light of the world through Christ living in us?

For those of you reading who aren’t freelancers, self-employed, or small business owners, you can still help your brothers and sisters in Christ who are by linking to the Employ the Body! page on your own blogs or by using the services of the companies listed there. (Understand, though, that I can’t vouch for the services rendered by other parties listed on that page. As with anything, wisdom is called for when dealing with any business, whether it calls itself Christian or not. In other words, your mileage may vary.)

Lastly, many people have asked how they can support me. Some have donated to Cerulean Sanctum, and that’s a huge blessing to my family. I realize, though, that not everyone has the means to do so. That’s perfectlyt understandable. You can help in another way. If you have a blog or Web site, please consider linking to the Employ the Body! page and to my freelance writing and editing business, Ethereal Pen Productions. It would mean a lot to me and to those listed on Employ the Body!

And if you ever need a writer or editor who can make documents sizzle, I’m right here.

Thanks, as always, for supporting the writing at Cerulean Sanctum. Now you have a free way to support other brothers and sisters in Christ, too.

Blessings,

Dan Edelen

The “Please, Someone Notice Me!” Generation—More Thoughts

The comments on my previous post were so good that I decided to air a few more thoughts on the phenomenon of social networking Web sites and widgets. If you missed the previous post that featured my take on Facebook, Twitter, MySpace, AIM, and their ilk, plus the more pressing issue they magnify, that of a desperate need for people today to be noticed, then you can read it here.

I found it strange that most people glossed over the greater statement in that post that ours is a voyeuristic/celebrity generation intent on, if not its 15 minutes of fame, avoiding anonymity on a larger scale. The Wall Street Journal ran an article a few months ago that explained the sudden rise in unusual names for children. Parents, not wishing their li’l darlings to suffer the damning fate of being invisible to search engines, are eschewing the common names of the past for ones easily Googled. Pity poor John Joseph Smith! All hail Aloysius Percival Smith!

It’s a strange disconnect with the past and a harbinger of a global future. Our ancestors’ greatest aspirations lay in being a known entity in the local community. Competition for attention typically did not extend more than a dozen miles in any direction. Today, though, Thomas Friedman’s flattening necessitates, in some people’s minds, a sphere of influence no smaller than a continent, and, more optimally, the entirety of planet Earth. It’s not enough to be the town mayor. Unless one shoots for Emperor of the Universe, others might deem one’s aspirations a bit too meager.

So we’re thrust into this bizarre world of everyone scrambling for attention. The oddest part of the odyssey we’ve taken toward essential global recognition through our friend-laden Facebook page or Twitter-a-minute updates is that it began long before the Web took off.

I remember back to the Stone Age of 1992 when I was a senior in college. We had a special assembly that was supposed to promote diversity on campus. One ethnic group of students after another would come on stage and tell why their group was worthy of attention and celebration. Afterwards, I ran into one of my friends on campus, also an older student, who happened to be of African ancestry. We both expressed the awful feeling we had on leaving the assembly. He said, “It’s as if each group got up there and yelled, ‘Don’t look at them! Look at us instead!.'” And you know, he nailed that observation. It was the first time in my life that I realized that everyone is dying to be center stage, even if it means trampling someone else to get there.

Internet-based social networking takes this to another level. Since there must be winners and losers in the push to be noticed, people have to stay current and hot. It’s now not enough that an actor must keep his or her face out there, even if it means slumming in C-Movie Land, your average Jane is compelled to keep her MySpace page up-to-the-minute or else face obscurity, buried under a hundred million other pages that are hipper and more relevant. To this generation, nothing could be more damning than to find no one cares that you think Timbaland is teh hot because they’ve moved on to someone else’s minty-fresh page.

Some may be laughing about this, but for too many people it’s a serious thing. The hit counter decelerates and depression sets in. The Internet, in many ways, amplifies the feeling that it’s a dog-eat-dog world and you might be a 2-pound Yorkie-poo.

For others, it may be the opposite problem. A little attention and up sprouts the deceptive kingdom of “I Am Somebody!” Suddenly, your Barbie Fashions Designed By Bobby Mackie page has a thousand subscribers who consider you the guru of Barbie fashions designed by Bobby Mackie. (Until they find someone else filled with more Barbie-fashions-designed-by-Bobby-Mackie goodness. See above.)

Whether on the way up to Internet fame or spiraling down into irrelevance, people have to get in on the game. To not play means an anonymous fate worse than death.

But what of the face-to-face encounter?

If my senior year in college was the Stone Age, then my sophomore year must’ve have been the Cambrian Era, when giant trilobites roamed vast continent-spanning oceans in search of some place to drop a quarter on Centipede, Qix, or Dig Dug. (Yeah, I managed to wedge in a decade between my sophomore and senior year.)

For the rehash of my point, I’ll dig into the guts from a past post (“Has the Christian Blogosphere Lost Its Collective Mind“):

When I was at Carnegie Mellon University studying artificial intelligence and robotics in the early 1980s, CMU was on the cutting edge of the pre-Internet world. Every dorm had networked computers, IBM was opening up a networking research center on campus, and there was so much stinking CPU horsepower at the school that they ran their HVAC systems through the mainframe cooling systems to heat the academic buildings. In short, only MIT was even close in computing power.

One of the cool things about the school was that it was on ARPANET. I could e-mail a friend at MIT. Back then that was something. We also had a college online community that existed only in cyberspace. We talked about every subject imaginable. Everyone had cool handles, so it was easy to hide behind our anonymity and be “free.”

I liked to hang out in an area discussing Christianity. Needless to say, it got contentious considering that the (self-identified) “heathen” to Christian ratio was about 500:1. One day a heathen posted something really sick, and the worst flame war I’ve ever seen in my life erupted. I tried with all my might to keep it civil, but things got out of control. I’ve never seen such hateful things said in my life from people with handles like Blasphemer, Bot, Mr. Wizard, and Grue.

Yet behind each of those handles was a person—someone I could be sitting next to in class and not even know it. So I proposed something radical: I asked that the most vocal people—about forty altogether—meet up at a local Italian restaurant for dinner. We could talk face-to-face, drop the anonymity, and be real people. Maybe then we could come to a better understanding. Everyone in the flame war agreed, all forty.

I reserved a room at the Italian place, set up carpools with the forty, arranged a rendezvous on campus so we could drive down in the carpools, and had the whole thing worked out. I was really looking forward to it.

The day comes, and my watch shows 4:30 PM. I’m in the meeting spot for the carpools and no one shows. Around 4:40, my laid-back, barefoot Christian buddy, Tom (aka “Captain Zodiac”), arrives and says, “Hey, where is everybody?” Tom and I sat there until 5:15 before we finally called the restaurant, canceled, and went upstairs to grab a burger in the lounge cafeteria.

Two days later, most everyone was at it again on the BBS system, flaming away. When I asked where everyone had been, there was a vast silence. I never got a response. As for me, I gradually bowed out of the “conversation” having learned a great lesson about human nature.

Nothing we do replaces the face-to-face. God wrapped so much of who we are in these flesh-and-bone bodies. He gave us intonations, facial expressions, and all other manner of communication that is lost through the Internet. Most of all, He gave us a soul. And no matter how eloquent we might be online, we can’t communicate that soul through our high-tech gadgets.

That distance so readily on display in the flame war above only illustrates the ultimate Achilles heel we build into every techno-whizbang toy we consider so vital to our personae. Yet how easily we lose ourselves in the the distant world of iPods, tweets, and Facebook pages.

This is not to say that high-tech social networking tools have no value, only that their value may be far more limited than we understand. The devil in this is that none of us is ubiquitous and neither is our time. Something MUST give. If the sociologists are to be believed, perhaps the give is our surrendering of the face-to-face for the security of a Twitter tweet.

One last illustration culled from a previous post (one that also looks at fractured community, “Radical Thoughts, Real Community“):

I remember many years ago how my old neighborhood experienced a power outage that blackened TVs, silenced video games (Atari 2600s back then), and quieted the bits and bytes of computers (Commodore 64 and Apple IIe). Right after supper, with the electronics stilled, the soft voice of that beautiful summer night called to people. The next thing I knew neighbors were chatting in each other’s yards, kids were playing impromptu games of Kick the Can and softball, and the neighborhood came alive. But when the power kicked on an hour or so later, the neighborhood took on the feel of a tomb. People had trudged back to their electronic distractions, each homeowner shutting the door on his or her personal fortress.

We’re still locked up today. Perhaps more so.

Bowling alone, anyone? On the Wii?

I don’t believe we have to live this way. I don’t believe the disconnected humanity depicted in Pixar’s Wall-E must be our future.

A couple readers asked for my take on solutions. As I’ve written on the subject of community extensively, I suggest selecting that blog category in the sidebar or clicking on this link and this one.

As for the irony of me discussing this through a blog, well, you’re right. Still, this is more about trying to make a difference than it is about getting someone to notice yours truly. And yes, if no one noticed, then nothing in this blog would make a difference. It’s not a perfect medium. God help me if it substitutes for my time in flesh-and-blood, face-to-face connection. May that never be the case.

Thanks for reading. The comments, as always, are open.

The “Please, Someone Notice Me!” Generation

When I was a teen, I was really into Aerosmith. I had all their albums. Nearly played the grooves off the LPs.

My father was an opera and classical music buff. His assessment of Aerosmith: “The music you kids listen to is complete crap.”

The irony of this is that I eclipsed my father in rank geezerdom by a decade and a half. For by the time I was a mere 30-years old, I was already mouthing his same words whenever I heard the latest rap artist coming out of the boombox of some 16-year old with his pants lurking at the outer limits of his glutes.

What a fogey, eh?

Now despite 25 years in the tech field, I’ve got to say that I simply do not understand some aspects of the popular social/relational technology of our time.

For instance, to this day, I have never once seen the need to send an instant message via AIM or its clones. I see no reason to text anyone by cell phone (phone being the defining usage). The appeal of MySpace, Facebook, Orkut, Virb, and most of the other social networking sites is lost on me (though I can see some purpose in the business-oriented site LinkedIn). And I am utterly baffled by Twitter. Utterly.

Because I was being screamed at by every blogging guru to get a Twitter account, I did. As of today, I have yet to post anything through Twitter. Frankly, I still don’t get it. Why is anyone interested in knowing that I just took the trash to the curb or that I gave the dog a bath? In fact, if I were a criminal, Twitter and its mimics would be a gold mine. I mean, when some Twit tells the whole world, “Hey, I’m leaving tomorrow to go reef diving in Australia for the next month,” isn’t that akin to “Burglars, please break into my vacant house and rob me blind”?

A bunch of friends have all decided to join Facebook recently. I’m not on Facebook because I hear they sell every last bit of demographic info that you post there—like I need more spam or hopeful authors of books on dealing with incontinence (from a Christian perspective, of course), who beg, “Review my book on your blog and I’ll let you keep it.”

I guess some of you might wonder what the whole point of this blog is then, but the blog was never intended to be about me. It really is supposed to be about us and how we can be a better Church.

One of those new-to-Facebook friends sent me a screen capture of all the accumulated friends who posted on his Facebook page what they were doing or thinking (Ã la Twitter, sort of negating the point of Twitter, at least as I see it). The more I looked at those comments, the more I thought that we have become a generation of people who are dying for someone to notice that we exist. And we’ve taken that into the most impersonal venue possible, the Internet.

I find that reality soul-crushingly sad.

Several years ago, I read a book by John Locke called Why We Don’t Talk to Each Other Anymore that was prescient in its arguments that we are becoming a relationally-disconnected society through the use of technology. Locke’s arguments were astonishingly accurate for 1999, a date that preceded all the relational techno-ware by which we connect to others today.

Locke notes the loss of nonverbals such as body language, which scientists have found make up the large majority of communication signals we send through social interaction. The result is a generation of people who mangle interpersonal, face-to-face communication because they are too inexperienced in reading other people’s nonverbal communication. Worse, they fail to develop their own nonverbals as a result, which means that even people who are skilled at this type of communication find them to be perpetual blank slates.

In some ways, we are becoming a society of autistics, lacking the basic communications skills that define us as human.

Yet the cry of the human heart to be known and to know others remains. Our problem is that the means by which we choose to do this are fundamentally impoverished. The friend who sent me the screenshot of his Facebook site was someone I’d seen face-to-face just hours previously. The amount of interpersonal information that we shared in the three hours we were together most likely dwarfed the sum total of emails we have sent each other in the twenty years we’ve been friends. How many people, though, find the majority of their relational cachet bundled up in deficient resources like Twitter, AIM, or even Second Life? I suspect the numbers are larger than we might believe.

I mentioned Joe Myers’ book The Search to Belong a few weeks ago and the startling statement he makes that it is too much to ask of people to come to our homes and visit for an evening. Too many people find this to be a complete nervous freak out, evidently. Is it any wonder? They’ve lived their entire relational life texting to “friends” or Twittering their lives away. How then would you relate face-to-face with flesh-and-blood people in their personal space?

Still, that nagging desire to be noticed by someone, anyone, grips people. When you’re reduced to a jagged avatar on an LCD screen with a couple burned-out pixels, life seems a little less meaningful.

Sadly, most people addicted to this stuff can’t see how they’re losing out. They keep screaming to people digitally to take notice, yet all the while there’s people right next to them they’re ignoring. (For the irony of this, consider the interactions of humans in the movie Wall-E.)

I’ve got to think the Church in the West MUST begin addressing this problem now or we may be too late. We’re inviting people into a relationship with God, but if they cannot relate to other people normally, how will they deal with the God of the universe? He’s never Twittered, as far as I know.

That dire call for attention becomes a roar when billions of people cry out at once. Are we listening? Are we going out to the byways and calling in the ones huddled under their bedcovers trying to get in one last texting from the Blackberry? Or are we, too, trying to type out “NE1 THER?”

***

UPDATE: The friend mentioned in the post sent me a link to a New York Times article that completely rebuts everything in my post. I didn’t know about the article when I wrote this, but I disagree with many of its points. I find it odd that the fact that face-to-face time is suffering (as I said) is mostly glossed over and explained away. I’ll let you all decide the merits of the article, “I’m So Totally, Digitally Close to You“, and its comments afterward. BTW, the same friend informs me that hyperextroverts like me seem to be the only people who are put off by all these social networking sites. Evidently, introverts are just eating this up because it allows them to hop in and out of the networks so as to keep a toe in the social networking pond without having to dive in and hold one’s breath underwater for hours.